SEO

This infographic explains how SERP rankings can impact click-through rates. “click-through rate” (CTR) means the  percentage of impressions that result in a click. For any digital marketing campaign, click-through rate is always great metric for analyzing how well the ads are performing. Search Engines rankings has hundreds of factors ranking factors  for organic results.  CTR is also one of the …

The infographic discusses 3 major reasons why web design and advertising agencies book SEO coaching’s. SEO, short for search engine optimization, is more important than ever today as the number of websites rises with quantum leaps, but the number of results on Google page 1 is limited. On the one hand companies want to achieve higher Google rankings for their …

Anchor texts are hyperlinked, clickable words in any content. Your site’s rankings on search engines will improve remarkably once you start working on anchor text optimization for internal as well as external content. History of Anchor Texts Till 2011, companies gained high rankings by utilizing keyword-rich links as anchor texts. In 2012, Google launched the Penguin update, due to which …

This infographic shows very clearly how a difference of just one or two ranking positions in the SERPs (search engine results pages) can greatly affect how many click-throughs a website may get. On average, if your link appears at #1 on page one of Google, your website’s click-through-rate will be around 35%, whereas ranking at #10 will give you a …

Search engine optimization or SEO is all about optimizing and tweaking your website in a way that makes it appealing to search engines. This is so visitors arrive at your site naturally through organic searches. However, understanding SEO can be daunting, especially for those who are not well-versed in the digital marketing space. This infographic provides seven foundational SEO tips …

In the digital age, where the online market is saturated with various products, services, and ideas, businesses need to find ways to stand out among the competition. Most firms that implement search engine optimization (SEO) do so to increase their online presence and meet their conversion goals. With SEO, potential customers can find what the business has to offer, especially …

From the joy of finally reaching page one, to the despair of being knocked off it again, SEO can feel like a real-life game of snakes and ladders. So much so, that the team at FSE Digital, put together an infographic of the highs and lows of search engine optimisation. Move up a few positions because you’ve optimised your content, …

Though the online world may provide a better opportunity for businesses by providing the connection between the enterprises and the massive potential customers from all over the world, it also brings a lot of dilemmas for the business owners in terms of competitions. This rings especially true for enterprise companies that have SEO as their main digital marketing strategy. Despite …

It’s been found that 93% of all online activities begin with a search engine query. Clearly, search engines play a key role in directing online traffic, so any boost in your site’s ranking can lead to considerable increases in traffic, and the scale of these traffic increases depends on how high your website ranks for a specific search term. One …

Link building is still one of the most important parts of SEO, it just needs to be more carefully considered than ever before. Google reviews your link profile and makes judgements about what industry you sit within, which pages are most important for you, and how popular and trusted your site is. By making sure you have a strong profile, …