How does SERP ranking impact click-through rates?

This infographic explains how SERP rankings can impact click-through rates.

“click-through rate” (CTR) means the  percentage of impressions that result in a click. For any digital marketing campaign, click-through rate is always great metric for analyzing how well the ads are performing.

Search Engines rankings has hundreds of factors ranking factors  for organic results.  CTR is also one of the important factor. Click-through rate, includes many factors  like imagery, keywords, ad copy, call-to-action wording, and the quality of short summary displayed on the organic results pages.

Check this below infographic for information about CTR and Its impact SERP Rankings.

Infographic Source: https://www.bootcampmedia.co.uk/ctr/