The Importance of a Responsive Website

Did you know that 61% of the population in the UK own a smartphone? South Korea (67%) and Australia (65%) also have a very high percentage of smartphone users. Not only do people own the latest smartphones and increasingly use apps, they like to perform everyday tasks like online shopping and dealing with emails on them. People also frequently use their phones for social purposes, checking Facebook, updating Twitter and Instagram etc.
What this means for businesses is that mobile users need to be at the forefront of their minds. Whether it is for developing social media content, sending out email campaigns or setting up a business website, mobile users need to be a focal point. By this, we mean that any online marketing should be easy to view or watch using a mobile or tablet. In other words, it is responsive to any type of device.
This infographic from the guys at Top 10 Website Hosting highlights the popularity of smartphone usage and also states some facts that may surprise you. For example, 55% of internet traffic comes from mobile devices. With the growing popularity of smartphones, you would expect this figure to rise even further in coming years.
Now one of the other really important factors to consider is how a non responsive website will impact your business. So to see that 52% of users said that a bad mobile experience made the less likely to engage with a company, this is quite a big deal. If you don’t have a responsive website then perhaps it is the right time to think about getting one. It could be a lot easier and quicker than you think and if it means getting extra business, it should be in your plans.
Responsive Website Importance
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