The age of automation and Artificial Intelligence is here, and many industries are starting to grab at the
chance to boost their business with this new technological advancement. Different industries and jobs
require automation to be something else, something tailor-fit to their needs, including marketing.
In particular, Artificial Intelligence is highly sought after in the field of marketing for its augmentation of
inbound lead generation. Marketing automation software undoubtedly doubles the chance of marketers
to generate more quality leads, apart from being a more effective method for communication with their
prospects. Despite this, it’s still important that marketers do not overlook certain factors that would’ve
otherwise ensured that their strategy and efforts are not for naught.
In this new age, it is up to the marketers to ensure that all the fundamental aspects of inbound lead
generation are still strictly followed. Learn about how to jumpstart your inbound lead generation with
this infographic by Digital Marketing Philippines.