If you’re looking to promote your business to a broader audience, then social media is a gold mine for you. Social media is a vast place, with many different platforms that cater to specific audience groups. How do you know where and when to start mining the “”gold”” a.k.a. the attention of your target market? It all starts with knowing …
Following recent discussions in the media regarding the use of smartphones by children and young people, loveit coverit surveyed 1000 UK parents to find out how they felt about their children owning and using a smartphone. This includes parents’ greatest fears are about their children using a smartphone to get online, the amount of time that children are generally allowed …
The age of automation and Artificial Intelligence is here, and many industries are starting to grab at the chance to boost their business with this new technological advancement. Different industries and jobs require automation to be something else, something tailor-fit to their needs, including marketing. In particular, Artificial Intelligence is highly sought after in the field of marketing for its …
Any marketer worth their salt doesn’t just get the word out about their brand or product. They also put a lot of work and effort into tracking and analyzing metrics so they can adapt what works into their strategy, as well as avoid taking up time and resources doing something that doesn’t improve numbers. You might already be analyzing the …
Social media strategy is not just about likes and shares or brand awareness. With social media, the strategy involved to leverage it for business purposes have also evolved. A successful social media stratgey helps a prospective client move through the differen stages of the sales funnel with customized content for each stage. This infographic will take you through 6 such …
Selfies have started to become a huge trend on social media and a number of mental health workers and psychiatrists have begun to link this trend to mental health conditions particularly associated with narcissism which is a person’s obsession with the way he/she looks. According to a psychiatrist, a majority of the patients who come to him with a Body …