The Periodic Table of Link Building and Acquisition Tactics

The Periodic Table of Link Building is a visual learning tool for content and SEO professionals. Its purpose is to educate the industry on what it takes to successfully execute a link acquisition strategy in 2018. Backlinks continue to remain a crucial ranking factor for Google, although acquiring them is a science that many fail to master. This guide highlights where you may be going wrong and what you need to do to adapt.
The table differentiates the good from the bad by categorising each backlink tactic by SEO value with an assigned score. The main takeaway message here is that Google no longer rewards the low level manoeuvres such as paid link placements of forum spamming – the relationship between them and gaining better ranking positions is pure myth. On the other side of the spectrum, tactics such as newsjacking, influencer collaboration, content authorship are underlined as the key aspects to experiment with in 2018. In terms of achieving greater visibility in search engines, it’s these areas that can provide solid framework to build from.
For a full run through of the processes involved in creating a backlink acquisition strategy, read more about SEO and content on the Indago Digital website.
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