SEO or Search Engine Optimization is an essential aspect of Digital Marketing and keyword research makes the most of it. This infographic elaborately describes the ways to optimize keywords such that the business gets more traffic in their website. The common mistakes made during keyword research are also mentioned in this infographic. People usually target unrealistic keywords and focus on the singular form of the keyword but it is not really the way to do SEO. Also, long tail keywords do not always generate conversions as expected. Another way to do proper SEO is to avoid stuffing of keywords in web content, article etc. Introducing the focus keyword in the H1 tag will list the company in the top rankings of the search engine result’s page. Using keywords properly in the opening of blog content will also result in conversions. Search terms used in URLs should describe the content of the page.