SMS Metrics You Need to Measure

The power of mobile in the digital age is undeniable. Studies show that more people access the internet through mobile devices such as smartphones and tablets rather than through desktop computers, which makes sense, considering we bring these devices with us almost anywhere due to their portability.
Because of this surge in mobile use, SMS marketing is becoming an effective and affordable way for brands to connect with their target consumers. Those who think social media is too overcrowded for their marketing efforts will see SMS marketing as a unique and fresh take on an old technology.
The infographic below presents the five most vital metrics for marketers who want to reach their target audience through SMS. Things such as delivery rate and response rate will give insights into how well your message is crafted, while other metrics such as click-through rate could even give a glimpse into the habits of your target customers.
All in all, these metrics are indispensable tools that will help you improve your marketing strategies and stand out in the digital age.