Tag Archives: Benchmark

Accengage, the European leading Push Notification Technology for Mobile Apps, Websites and Facebook Messenger, releases the 2018 Push Notification Benchmark, based on over 50 billion Push Notifications sent to 900 million mobile users worldwide from January until mid-June 2018. This brand new study reveals for the first time performance indicators by day and hour, as well as average click rates …

This Infographic from Accengage (the European leader for Push Notifications on Mobile Apps, Websites and Facebook Messenger) helps Mobile Marketers and CRM Managers evaluate the performance of their Push Notification opt-in rates and reaction rates on iOS and Android, when compared to other players in their respective industry: travel, finance, entertainment, media, e-commerce, etc. On iOS, the average opt-in rate …

In order to build a great Mobile CRM Strategy, it’s important to have the latest relevant stats and best practices.  The Push Notification Benchmark by Industry provides just that.  Did you know, for example, that reaction rates are much higher on Android than on iOS across the board?  Or that all Android users are automatically opt-in to receive push notifications …