When it first entered the mainstream, content marketing held such a huge promise. People praised how effective it was in the digital age, when almost every brand is competing for attention online. Even Seth Godin, the godfather of modern marketing, said: Content marketing is the only marketing left. But let’s face it: content marketing has gone downhill in recent years. …
Do you find yourself worrying about what your next video will be? It’s a common problem, especially for smaller channels. In order to grow bigger you need to post consistently. It’s about having a lot of good ideas, not one amazing viral idea (although that doesn’t hurt either). In this graphic from filmora.io, you’ll find a lot of good ideas. …
Businesses both large and small use video to promote their brand. Video length is an important topic when seeking how to best target your audience. Here at IdeaRocket, we often refer to two studies that video host Wistia has posted. The question that needs to be asked is: How much information does the audience need in order to achieve your …
You’ve probably heard that video marketing is a next big thing, right? But what if we told you that it’s not a next big thing? It’s already a big thing. …and it will be getting bigger and bigger. What’s in it for you to use videos as a part of your marketing campaign? Let’s find some reasons: Most people prefer …
Content is king, and online video content is set to rule the world in 2016. As Pexeso’s online video tracking and analytics tool crawls many popular sites, we’ve been able to uncover some remarkably interesting, in-depth insights that we want to share, starting with YouTube. This previously unreported, proprietary data shows what’s REALLY uploaded, deleted and claimed in a single …
With the recent laws in place regarding drones and how the FAA has clamped down on allowing drones to fly without any regulation whatsoever, many companies have found that drones can provide some great purposes for commercial use, but only if done by somebody that follows FAA rules and regulations so they don’t interfere with air traffic. All too often …
Travel costs are only ever rising these days. Travelling, even if a short distance, can truly be a pain. In a world that is becoming more and more busy, finding not only the time, but the willingness to have to leave your family behind for a weekend or a week can be very daunting. Conferences have never really been enjoyable. …