Top 5 Reasons Why Sales Training Fails

Majority of companies garner eighty percent of their revenues from twenty percent of their sales force, that is why aside from being meticulous in recruiting employees, many businesses also invest a lot in sales training programs. In fact, far too many companies think that sales training programs can boost their sales team’s performance in an instant. Unfortunately, it does not work that way.
Sales training is designed to gradually and constantly improve a company’s present status, it is not a one-time, big-time tactic to increase revenues. This misleading approach, along with other mistakes are the reasons why instead of being productive and rewarding, some sales training programs turn out to be a waste of time and money. Having that said, here are the key takeaways of the infographic from Healthy Business Builder which details the top five reasons why sales training fails:

  1. Lack of specific target
  2. Lack of Buy-in
  3. Focusing solely on motivation
  4. Treating sales training as a one-off event
  5. Not performing evaluation and analysis

To learn more about the top five reasons why sales training fails, check out the infographic below:
Top 5 Reasons Why Sales Training Fails
Infographic Source:

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