Marketing

Includes latest marketing related infographics along with short summary collected from the web.

Videos for Each Stage of the Buyer’s Journey

People go through an internal journey before they finally make a decision to make a purchase. As a business owner or marketer, you need to be aware of the various stages that consumers go through before they make the final decision. These stages are called the buyer’s journey. From the customers’ point of view, there is a ton of research …

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The Essential KPIs for Running a Trucking Company

When running a trucking business it is so important to know your trucking KPIs. Whether you are a 1 truck company or a growing fleet, knowing your KPIs is critical in gauging the health of your growing business.Identifying and tracking the KPIs that are appropriate to your company’s performance is comparable to using a map and compass to evaluate direction …

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Video Marketing Trends For 2019

We are halfway through 2019, and video marketing stands more relevant than ever. You can see it on the significant shifts that platforms like Instagram and Facebook have taken to accommodate videos. You can see it in the way consumers prefer to interact with the format over other types of content. And you can certainly see it in the way …

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Overview of Email Appending

The procedure of updating an existing database with missing email addresses is what email appending stands for. The growing popularity of email marketing among marketers has encouraged others to follow the trend and embrace email marketing campaigns as an effective strategy to connect and reach a wider audience. However, many lacks in quality data, and without the right email contacts, …

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7 Steps to Building a Successful Marketing Plan

One of the most powerful strategic planning tools a business can possess is a marketing plan. Your marketing plan should be simple but should define your goals, audience, budget and activities required to create brand awareness. Without a solid strategy in place, businesses might fall into traps focusing on individual tactics. If you are looking to create a powerful marketing …

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What is Outbound Marketing?

Inbound marketing created a tremendous buzz across the industry spectrum. It has become so popular that many entrepreneurs have started to believe that outbound marketing is dead and have abandoned the process altogether. While inbound marketing has its strengths, there is still a place for outbound marketing. Inbound marketing focuses on publishing quality content that is relevant to customers to …

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Keyword Research for Your Website

Keyword Research needs a lot of time and patience because you have to perform in-depth research. As the famous quote by Bill Gates goes “Content is the King”, he was referring to the future of internet where content will become the biggest market. Yes, Content has become a very big of a marketplace. So, we can say “Content is the …

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Importance of Guest Blogging

Guest blogging Is good but it’s not that simple to do and hence first you should have full knowledge about it. Guest Blog Posts should always be written by keeping in mind that what the writer needs to write and is it really what the user would like to read and most importantly that is the topic that writer has …

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Is Chatbot the Future of Marketing? Chatbot Marketing Statistics 2019

On Facebook Messenger, more than 8 billion messages are sent around the world daily. Given this, chatbot marketing has become broadly used as part of any business’ digital marketing strategy. If you are not implementing chatbot marketing in your marketing strategy, you are missing a lot of opportunities. Check out this infographic from MobileMonkey and learn more about the Messenger …

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How do brands engage their audiences for Mother’s Day?

With Mother’s Day around the corner, brands hustle to come up with creative Mother’s Day related content to go live on multiple social platforms. Being one of the biggest retail events, brands have been known to use special days like these to their benefit to better resonate with their audience and also get their slice of share on social. This …

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