Marketing

We are halfway through 2019, and video marketing stands more relevant than ever. You can see it on the significant shifts that platforms like Instagram and Facebook have taken to accommodate videos. You can see it in the way consumers prefer to interact with the format over other types of content. And you can certainly see it in the way …

The procedure of updating an existing database with missing email addresses is what email appending stands for. The growing popularity of email marketing among marketers has encouraged others to follow the trend and embrace email marketing campaigns as an effective strategy to connect and reach a wider audience. However, many lacks in quality data, and without the right email contacts, …

One of the most powerful strategic planning tools a business can possess is a marketing plan. Your marketing plan should be simple but should define your goals, audience, budget and activities required to create brand awareness. Without a solid strategy in place, businesses might fall into traps focusing on individual tactics. If you are looking to create a powerful marketing …

Inbound marketing created a tremendous buzz across the industry spectrum. It has become so popular that many entrepreneurs have started to believe that outbound marketing is dead and have abandoned the process altogether. While inbound marketing has its strengths, there is still a place for outbound marketing. Inbound marketing focuses on publishing quality content that is relevant to customers to …

Keyword Research needs a lot of time and patience because you have to perform in-depth research. As the famous quote by Bill Gates goes “Content is the King”, he was referring to the future of internet where content will become the biggest market. Yes, Content has become a very big of a marketplace. So, we can say “Content is the …

Guest blogging Is good but it’s not that simple to do and hence first you should have full knowledge about it. Guest Blog Posts should always be written by keeping in mind that what the writer needs to write and is it really what the user would like to read and most importantly that is the topic that writer has …

On Facebook Messenger, more than 8 billion messages are sent around the world daily. Given this, chatbot marketing has become broadly used as part of any business’ digital marketing strategy. If you are not implementing chatbot marketing in your marketing strategy, you are missing a lot of opportunities. Check out this infographic from MobileMonkey and learn more about the Messenger …

With Mother’s Day around the corner, brands hustle to come up with creative Mother’s Day related content to go live on multiple social platforms. Being one of the biggest retail events, brands have been known to use special days like these to their benefit to better resonate with their audience and also get their slice of share on social. This …

Even there are so many popular social media channels are trending in the present world, email marketing still holds the place in between all those trending channels. Email marketing is one of the useful marketing tools. Different industries that including healthcare industry also rely on email marketing campaigns to advertise their healthcare products and services. However, marketers fail to get …

Even amidst the popularity of social media channels, email marketing still holds onto its reputation as an effective marketing tool. Various industries including the healthcare industry heavily rely on email campaigns to promote their medical products and services. However, often their efforts fail to yield satisfactory results due to lack of proper understanding of how to effectively use emails to …