Marketing

Uh oh! What is that sound we hear? It’s all the buzz surrounding the marketing flywheel. Ever since Hubspot came up with the idea of Flywheel, the marketing world has been fussing over it. Should businesses be driven by keeping the customers at the center? Is it really better than the funnel model? How can companies flywheel-ize their business? To …

With Easter being the next big upcoming holiday, brands have already begun scrambling to come up with creative Easter-related campaigns and posts to go out on social. Brands have been known to use these holiday events to their benefit to better resonate with their audience. From specific Easter editions of and discounts to their products to engagement baits, brands are …

“”So our company is going to hire a contractor for some video projects. How much do you charge for a 1 minute video?”” This is the question that I got asked a ton of times. And my answer is apparently, it depends. Certain types of video are much easier to produce, they don’t need any fancy equipment and can be …

Blogging is the “it” thing these days. It does not matter if you are an influencer or a business, blogs are the key to generating more traffic for your website. They also present you with a more meaningful way to engage with visitors by allowing them to comment, question, and provide feedback on each post. After all, the aim of …

Content marketing plays an important role for every business that has it’s own little planet (or star) in the big online galaxy. It would take us a few light-years to name all the ways you can benefit from providing your audience with stellar content, as there are so many. Have you ever asked yourself why people always go back to …

Is your company thinking of raising brand awareness or bringing a new product into the market? You’re probably going to need a new video advertisement. Aside from having an interesting concept, you’ll have to decide on the setting for the ad and pick an endorser who will serve as the brand’s face. Finally, your ad will need the right music …

Before the digital era, the advertising methods used to promote a business would today be considered “traditional marketing”. These include things like: TV ads, radio ads, newspaper ads, billboards, bulletin boards, flyers and pamphlets, ads in the phonebook, business cards, and word of mouth (arguably still one of the best methods). While many of these methods can still work well …

While you’re busy shoveling snow from your driveway, brands are pushing out ton loads of engaging content on winter holidays to grab your attention. Winter holidays are the time of the year when brands try to capture their audience’s’ attention with unbeatable deals or tear-jerking ads. We analyzed Winter Holidays related social media posts by brands on Facebook, Twitter, and …

For many businesses nowadays, content marketing is an indispensable part of their overall marketing strategy. Content is king, after all, and if you still haven’t joined the content marketing bandwagon, then you’re missing out on a lot of potential growth for your business. Once you see the benefits of content marketing for your business, the question is: what kind of …

One of the most important steps in creating a data visualization or dashboard is selecting the best chart type for your data. Only certain chart types are appropriate for conveying your message, but it can be hard to figure out all of your options. That’s why the iDashboards team but together this handy infographic to break down chart types based …