Marketing

Sell without selling. Really. This is content marketing in its purest form: don’t sell anything, but you can help your client to sell their product or service. That’s because content marketing is about engaging your target audience with interesting, relevant stories that serve a purpose for them in their day-to-day lives. It’s about creating value for your client, then getting …

Mobile email marketing is the need of hour. Many marketers have already implemented strategy of optimizing their emails for this device. But still, they commit errors that reduce their chances of connecting with customers. As a marketer, you should be extra careful and have a complete list of don’ts. It should be precise so that you can check each DON’T …

Real impact comes from real people; this is why influencer marketing is a hit! Influencer marketing is nothing but placing trust in a brand/ product based on the influence of influential persons. Influencers are more relatable than TV celebrities because they can create an impact through regular interactions in the various aspect of social media portal options; this includes interacting …

Insurance agents are always on a journey to acquire and convert high-intent prospects. Failure to step up their game in lead generation can result in losing clients to their competitors. Lead generation is a strategy for insurance agents to find potential leads, attract them, and successfully turn them into clients. There are unlimited ways of generating leads for insurance. But …

LinkedIn is one of the most successful sales and marketing tools used today. Whether you are a small or large organization, it’s worth investing in LinkedIn if you are to build a superhit go-to-market strategy. LinkedIn B2B marketing strategies offer important benefits like employee amplification, increased brand awareness, specific account targeting, precise ad targeting, strong brand authority, and engagement growth. …

Defining a product-market fit (PMF) for your startup product or service is a huge milestone and a real headache. You should develop a strong understanding of what your target audience wants (and is it the right audience to target) to align your strategy with the end-user requirements. You should do an enormous job conducting research, gathering and streamlining the market …

Affiliate marketing is similar to starting a business in some ways. Even though you won’t need to hold inventory or hire employees, you’ll still be starting an online company. Choosing a service niche entails the following steps: Find a product or service about which you know a lot, are passionate about, or have a hobby and can turn into a …

Since Digital Marketing becomes a vital component of commerce therefore an effort has been put together to come up with visually strong but simple to follow infographic which describes the fundamental essentials to follow while designing your ecommerce or online advertising strategy. Years of digital performance marketing experience has evolved me to identify what protocols need to be followed while …

Content marketing is one of the most widely-used marketing tactics and yet many people still do it wrong. The biggest mistake that marketers make is to think that it is only about creating and publishing content. What they forget is that research and planning actually are the pillars on which successful content marketing campaigns are built. Per a recent study, …

Using social media can expand the reach and visibility of your business. By leveraging your presence on Facebook, through your profile, your posts, using live video, and building groups, you can create a community of followers who trust your business and want to build a relationship with you. A presence on Facebook doesn’t guarantee that you will attract customers. You …