Marketing

Includes latest marketing related infographics along with short summary collected from the web.

Most Popular CMMS Features In 2019

Many businesses these days need a computerized mainteanance management system (CMMS) to ensure that their productivity isn’t suffering because of technical difficulties (like a HVAC not working properly during hot summer days) and to ensure business continuity in general (like manufacturing plants where critical asset failure often means a stop for the whole production). Combine that with a trend of …

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How to Transform your Booth into a Visitor Magnet?

87% of visitors at trade fairs discuss various booths after they visit an event and wouldn’t it be nice if one of them was yours. Remember ‘word of mouth’ is still the most relevant form of marketing. And the most effective way to get the lion’s share of that ‘word of mouth’ from the event, is by getting yourself an …

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Digital Agency Or In-House Team? Which is Right For Your Marketing Needs?

Finding the right skillset for your business is never easy but it’s especially challenging when you’re looking for expertise in an industry outside your own. It’s why so many brands outsource their marketing to agencies, but is this the right option for you? Our new infographic weighs up the options of partnering an agency versus building your own in-house team. …

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What is a “good” eCommerce conversion rate?

Conversion rate optimization is one of the most effective ways to increase sales on your website. Think about it – if you have 10,000 visitors to your website, a 1% conversion rate means you have 100 sales. However, if you can get this metric to 2%, you’ve immediately doubled your sales. The thing that’s tricky with conversion rate optimization is …

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Multi-Channel Marketing for IT Decision Makers

In the Infographic- “Multi-Channel Marketing for IT Decision Makers,” BizInfor has presented how IT decision-makers can be approached across various platforms to win their trust and establish authority. The engaging Infographic provides precise information about the number of IT decision-makers participating in the decision-making process, source of content they rely on, and many more. Targeting IT decision-makers has been a …

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15 Ways to Increase Your Chances of Landing a Publishing Deal

Writing and publishing a book is not easy. Even the most skilled, most famous, best-selling authors faced countless rejections at the beginning of their career. Completely avoiding rejections is more or less impossible, but there are several things you can do to increase your chances of landing a publishing deal. The preparation starts during the writing stage. You need a …

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The Amalgamation Of Sales Marketing And The Human Mind

We are living in a technological world. But that doesn’t separate us from emotions. We, humans, are more likely to consider the brand that delves straight into our mind, build bond, and makes an ever-lasting impression. As we are emotional creatures, our psychological well-being defines spending behavior. And, this is what precisely a marketer or a sales representative must make …

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Videos for Each Stage of the Buyer’s Journey

People go through an internal journey before they finally make a decision to make a purchase. As a business owner or marketer, you need to be aware of the various stages that consumers go through before they make the final decision. These stages are called the buyer’s journey. From the customers’ point of view, there is a ton of research …

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The Essential KPIs for Running a Trucking Company

When running a trucking business it is so important to know your trucking KPIs. Whether you are a 1 truck company or a growing fleet, knowing your KPIs is critical in gauging the health of your growing business.Identifying and tracking the KPIs that are appropriate to your company’s performance is comparable to using a map and compass to evaluate direction …

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Video Marketing Trends For 2019

We are halfway through 2019, and video marketing stands more relevant than ever. You can see it on the significant shifts that platforms like Instagram and Facebook have taken to accommodate videos. You can see it in the way consumers prefer to interact with the format over other types of content. And you can certainly see it in the way …

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