Marketing

If you may have noticed, more people are choosing to buy online, and these eCommerce trends will shape how you do business in 2020. You must understand how trends come and go to remain competitive in the eCommerce market. ECommerce is gearing up for some massive changes from how people shop to the way online businesses are managed. The impact …

Many businesses these days need a computerized mainteanance management system (CMMS) to ensure that their productivity isn’t suffering because of technical difficulties (like a HVAC not working properly during hot summer days) and to ensure business continuity in general (like manufacturing plants where critical asset failure often means a stop for the whole production). Combine that with a trend of …

87% of visitors at trade fairs discuss various booths after they visit an event and wouldn’t it be nice if one of them was yours. Remember ‘word of mouth’ is still the most relevant form of marketing. And the most effective way to get the lion’s share of that ‘word of mouth’ from the event, is by getting yourself an …

Finding the right skillset for your business is never easy but it’s especially challenging when you’re looking for expertise in an industry outside your own. It’s why so many brands outsource their marketing to agencies, but is this the right option for you? Our new infographic weighs up the options of partnering an agency versus building your own in-house team. …

Conversion rate optimization is one of the most effective ways to increase sales on your website. Think about it – if you have 10,000 visitors to your website, a 1% conversion rate means you have 100 sales. However, if you can get this metric to 2%, you’ve immediately doubled your sales. The thing that’s tricky with conversion rate optimization is …

In the Infographic- “Multi-Channel Marketing for IT Decision Makers,” BizInfor has presented how IT decision-makers can be approached across various platforms to win their trust and establish authority. The engaging Infographic provides precise information about the number of IT decision-makers participating in the decision-making process, source of content they rely on, and many more. Targeting IT decision-makers has been a …

Writing and publishing a book is not easy. Even the most skilled, most famous, best-selling authors faced countless rejections at the beginning of their career. Completely avoiding rejections is more or less impossible, but there are several things you can do to increase your chances of landing a publishing deal. The preparation starts during the writing stage. You need a …

We are living in a technological world. But that doesn’t separate us from emotions. We, humans, are more likely to consider the brand that delves straight into our mind, build bond, and makes an ever-lasting impression. As we are emotional creatures, our psychological well-being defines spending behavior. And, this is what precisely a marketer or a sales representative must make …

People go through an internal journey before they finally make a decision to make a purchase. As a business owner or marketer, you need to be aware of the various stages that consumers go through before they make the final decision. These stages are called the buyer’s journey. From the customers’ point of view, there is a ton of research …

When running a trucking business it is so important to know your trucking KPIs. Whether you are a 1 truck company or a growing fleet, knowing your KPIs is critical in gauging the health of your growing business.Identifying and tracking the KPIs that are appropriate to your company’s performance is comparable to using a map and compass to evaluate direction …