Marketing

For many businesses nowadays, content marketing is an indispensable part of their overall marketing strategy. Content is king, after all, and if you still haven’t joined the content marketing bandwagon, then you’re missing out on a lot of potential growth for your business. Once you see the benefits of content marketing for your business, the question is: what kind of …

One of the most important steps in creating a data visualization or dashboard is selecting the best chart type for your data. Only certain chart types are appropriate for conveying your message, but it can be hard to figure out all of your options. That’s why the iDashboards team but together this handy infographic to break down chart types based …

Ensuring efficient communication between employees and clients is extremely important in any business – especially in the financial services industry. In this fast-paced sector where a large volume of trades are taking place every minute, it is critical for investment advisors and broker-dealers to ensure that they are staying connected with their clients through the channel they prefer the most. …

Nowadays, when customers need assistance, they don’t pick up the phone. Well, not the *old* phone. They pick up their smartphone, open up Twitter, and send a tweet to the brand that they want to talk to. What’s the difference? In the past, complaints and concerns were aired in private, through 1-on-1 calls between customer and support agent. But today, …

The digital marketing trends keep changing continuously and we can only make the most of the benefits from it only if we keep pace with the ongoing trends. Social media marketing, Chatbots, artificial intelligence, videography content, personalization, programmatic advertising, email marketing, influencer marketing, visual search, instant messaging apps, voice search etc are the latest digital marketing trends recently. The social …

“Content is king.” Or is it? The phrase originated in a 1996 essay by Bill Gates – but that was two decades ago. Does it still hold true in today’s evolved digital landscape? Well, yes and no. The Internet is basically overflowing with content that it has started to lose value. Combine that with attention spans that seem to be …

Thanksgiving is a popular national holiday for brands as it provides them an opportunity to boost both sales and engagement with their clients. This infographic is a selection of Thanksgiving-related content by brands on social from 2012 through 2017. While Facebook was once the preferred method of engagement, it has decreased in popularity in recent times. Brands now seem to …

The main difference between small and large businesses is the resources. Small business mostly gets affected by the absence of adequate resources on multiple levels, including its marketing efforts. As conventional marketing needs a lot of money so this is where digital marketing steps in. The infographic here shows a few points on why every small business should have a …

Aside from the quality of the product/service that is offered to a customer, the way that it is offered also affects the customers’ decision to buy. In short, the performance of your salesforce matters, and you can help them improve it by conducting sales trainings. Sales training programs are one of the best investments that you must make because it …

Our generation may already be living in the future, but there’s nothing we need more than a serving of old wisdom, in the form of Benjamin Franklin’s words: “”By failing to prepare, you are preparing to fail.”” A longer version of that would look like this: If you want to be successful in anything you do, make sure to plan …