Marketing

Pinterest is widely regarded as being one of the best sources of traffic for blogs and websites, so you really can’t afford not to master it. As of 2018, there are four main areas that you need to look at if you want to boost your Pinterest profile’s reach and engagement, and to ultimately get traffic to your blog or …

Starting your own business can be a difficult task to do. Survival in the industry means doing a lot of multi-tasking as a business owner has to wear too many hats all at the same time. They don’t only play the role of a business owner; they’re also the business planner, the human resource specialist, the manager, the marketing expert, …

When starting their business, small business owners should pay attention to creating a powerful brand identity for their companies. When it’s well established, brand identity brings many benefits to the business. It helps new companies to become visible in the crowded marketplace, attract new customers and retain the existing ones. Since strong brand identity builds trust between customers and companies, …

Majority of companies garner eighty percent of their revenues from twenty percent of their sales force, that is why aside from being meticulous in recruiting employees, many businesses also invest a lot in sales training programs. In fact, far too many companies think that sales training programs can boost their sales team’s performance in an instant. Unfortunately, it does not …

When it first entered the mainstream, content marketing held such a huge promise. People praised how effective it was in the digital age, when almost every brand is competing for attention online. Even Seth Godin, the godfather of modern marketing, said: “”Content marketing is the only marketing left.”” But let’s face it: content marketing has gone downhill in recent years. …

The first thing which we should consider to crush sale is to be 100% committed. Prove others that your action speak louder than words. Most of the buyers believe that trust play a vital role to convince your customer. Retain your loyal customer by taking a step forward and guide buyer on tackling certain shortcomings after making a purchase. Most …

When marketing automation was first introduced, many marketers have rejoiced knowing that they will be freed from mundane recurring tasks and that they can focus more on strategizing and analyzing the results of their campaigns. However, email marketers depended so much on automation to a point where spamming became the norm. Thankfully today, most email marketing platforms allow personalization. This …

The use of infographics in business solutions is on the rise. Infographics are fun, they are engaging and they are shared the most in social media websites, which helps in promoting your brand or your business quite effectively. There are many benefits of using infographics as your marketing tactics. Recent studies have revealed that if infographics are prepared well, the …

The importance of analyzing a company’s sales performance is one of the most critical yet undervalued sales function of individual businesses. Sales performance analysis is a technique wherein it can compare the current stand and where a company should be emerging from in the future through statistical data to help companies identify their strengths that lies within their production of …

What is email marketing? Email marketing can be described as an act of sending messages to a group of people using email. It is important for many reasons. For example, it can boost the conversions and can even generate more revenue for the businesses. Another good reason why email marketing should not be neglected is “It’s inexpensive” and “can reach …