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Anchor texts are hyperlinked, clickable words in any content. Your site’s rankings on search engines will improve remarkably once you start working on anchor text optimization for internal as well as external content. History of Anchor Texts Till 2011, companies gained high rankings by utilizing keyword-rich links as anchor texts. In 2012, Google launched the Penguin update, due to which …

This infographic shows very clearly how a difference of just one or two ranking positions in the SERPs (search engine results pages) can greatly affect how many click-throughs a website may get. On average, if your link appears at #1 on page one of Google, your website’s click-through-rate will be around 35%, whereas ranking at #10 will give you a …

Bringing in a small furry pal into your life is more than a bliss. And who would not love those cuddles and paw crawling around the house? Well with that said, welcoming a pet pal to your house is not just limited to cheerful moments but also brings with it a box of responsibilities to take care of. Obviously, by …

Having a remote work set-up is not a new concept, and it has proven to be beneficial for a lot of organizations, especially those whose employees do the majority of their work online. However, this might be the first time for those who made the shift due to the coronavirus pandemic. With not much time to prepare, the crisis forced …

Has the coronavirus lockdown left your finances in a precarious position? If so, you should seriously consider making a few cutbacks in your life. There’s no telling how long this period of economic uncertainty will last for, which is why you should actively attempt to cut your everyday cost of living. To find out what you must do to perform …

Artificial intelligence is nothing but computers and machines acting intelligent and thinking as humans do. AI is said to eliminate errors that can be caused by the lapses in human understanding or decision-making ability. Though AI is still not perfect and will take a long time to get there, the current AI-powered tools are accurate enough to help enterprises in …

Event marketing is crucial for businesses when it comes to branding. Events, promotional trade fairs, seminars and conferences are a part of an effective marketing campaign. As a business owner, you are aware of the tools used in marketing when it comes to making a connection with your target market. You need to use different tools like postcards, banners, and …

If you are looking for an Asian wedding photographer, then there is a good chance that you already have a few options in mind. However, it can be a difficult choice to make unless you have knowledge of the other factors. However, it is absolutely necessary to make the right decision with regards to choosing a wedding photographer because they …

If you have ever played casino online or offline, you have most definitely come across the world-famous slot machine Book of Ra, developed by the game studio Novomatic. Its original release was back in 2005 and it quickly became one of the most popular slots both on online and brick and mortar casinos. Fast-forward a couple of years and we …

Web accessibility is all about ensuring people with disabilities have equal access to the web. Providing disabled access to your web content is essential as it benefits the organization such as: Helps capture persons with disabilities and improve brand image: 15% of world population suffer from disability. Stay within legal and technical requirements: WCAG 2.0/2.1, ADA, EN 301 549 SEO …