Marketing

The power of mobile in the digital age is undeniable. Studies show that more people access the internet through mobile devices such as smartphones and tablets rather than through desktop computers, which makes sense, considering we bring these devices with us almost anywhere due to their portability. Because of this surge in mobile use, SMS marketing is becoming an effective …

Good teamwork is imperative when it comes to successful projects. Project managers need to possess the skill of identifying the appropriate traits and psychological attributes of their employees, in order to form balanced and efficient teams. British management theorist Meredith Belbin identified a commonality in successful projects during his extensive research: they all cover the same nine roles. These roles …

If you are just starting out or already working on your business for decades you will agree to one thing! It is so easy to get distracted by shallow daily works, such as sending emails, and most of us spend hours each day just by reading, writing and filtering emails. But in this digital age we are lucky enough to …

An essential feature that you must have for your business – whether you own a small venture or a big enterprise – should be a text message archiver. Believe it or not, but an archive can greatly benefit your company in more ways than one. While a text message archiver is critical to your company’s security and reputation, but it …

​For the past couple of years in the Toronto Real Estate market, homes have been sold almost as soon as they had been listed (usually at higher than asking price). It’s been a very profitable time for real estate agents and realtors. But now, cooling down of the market has led to a shift into a buyer’s market. This may …

Good ol’ SMS texting may be the hallmark of older generations, but it’s still playing a role in today’s era of instant messaging and video chatting. Research shows that about 9 out of 10 smartphone users still use SMS texting in their everyday lives, and this is true for countries both developed and still developing. These statistics prove that unlike …

Social media marketing (SMM) is known to be a form of internet marketing that involves creating and sharing content on various social media networks to achieve your marketing and branding goals. It is known to be a powerful tool in any business setup today, as people have been more exposed and influenced by the use of many social media platforms. …

Everyone sends emails, but do you ever stop to think how influential email is in the modern world? How about what device or app your emails will be read on? This helpful infographic primer, put together by AnyPromo Inc, should help you get to know the fundamentals of email marketing so that you can apply them to your company’s next …

Finding information on the best day and time to send email can be frustrating. There are several articles on the subject and so many come to differing conclusions. This is because the data is inconsistent based on the variables involved. When reaching out to people, it’s important to consider who they are and what they’re doing. a B2B specific audience …

We often hear that for some companies, email marketing is still a waste of time and energy. It’s strange, because everyone knows its power for a long time. It has always been, is and will be a good way to establish connection with your target audience. Unfortunately, in fact, some e-mail marketing strategies sooner or later turn into nothing. And …