Marketing

Content marketing is an indispensable piece of your digital marketing system. In 2016, we saw the broad selection of substance based advancement over all businesses. In 2017, the practice will keep on thriving much more; particularly in little and medium measured organizations. Content marketing offers better engagement, better conversions, and as a rule, costs not as much as different types …

As an Business Owner, you worked hard to convert your Idea into a vision and built a great mobile App or product. However, just developing an mobile app and get published an App in stores is not sufficient to get the downloads. Marketing is hard and very expensive. You can’t easily overcome the million mobile apps competition in market to …

Some people believe in the theory that there’s no such thing as bad publicity. The theory goes to say that as long as people are talking about it, whether good or bad, it is still considered as good publicity. Even if people are saying negative things about you or your company, publicity is still good because your name is positioned …

In the presence of social media, consumers like to know more on their own before asking for assistance. From simple household fixes to knowing a specific product or service, they prefer to make use of the Google search first before going to an “expert” about a certain thing. According to a study by Demand Gen Report, 47% of consumers read …

Customer satisfaction is indeed one of the many relevant metrics for measuring how a product or service is performing in the market. Customer service serves as a business’ main point of contact, which mirrors the company’s value for their customers relevant to consumer satisfaction towards a certain product or service delivered. It’s important to deliver customer service that is expected …

The video is currently the real deal in the marketing world. Thanks to the proliferation of smartphones with advanced camera capabilities and the spread of high-speed broadband, there’s an explosion of video content on the internet. And YouTube is at the center of it, learn the power of Youtube marketing. 61 languages and 56 countries are daily posting content in …

There is no difference – famous you are or not – when you’re a plagiarist. Is it true? Students who are caught at plagiarizing usually have to deal with a bunch of different consequences: from formal warnings to expulsion of the academic institution. But what about well-known public figures and celebrities? Is there a price that need to be paid …

It is almost certain that you’ve visited a site of experiential design in recent memory. University buildings, museums, hospitals, airports, train stations, government buildings, public parks, offices, theme parks, festivals, and trade shows are all common places that employ experiential design to convey lasting, positive impressions on visitors. Perhaps you even experience such a place every day if you work, …

Email marketing is by far the most effective channel for businesses to communicate with their customers and prospects. Year after year, emails have proven themselves to be irreplaceable in marketing and growth strategies of businesses across B2B and B2C industries. In fact, according to Emarketer.com, email marketing is not just the most effective channel for acquisition but also customer retention. …

Communications, the way we receive information and transfer information, have significantly changed as a result of the digital revolution that has given us quick access to smart devices and made it easier to connect to the Internet. This has changed consumer behavior as well as the fundamentals in marketing. Customers in the audience today are different; they have a shorter …